Branding?
What exactly is it and why is this important for business?
First let’s start with explaining what branding is.
Brand v.- used to refer to a product or company name or anything that identifies something using a series of strategic marketing and advertising tools to develop an attraction to the consumer.
Branding is more than a LOGO. Branding is more than a TAGLINE.
Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company's brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more
WHY ALL AUTHORS SHOULD BEGIN WITH BRANDING!
The BRAND is YOU!
The BRAND is your business view!
The BRAND is your overall business objective!
YOU are your brand! Repeat after me. "I AM MY BRAND!" If you stay focused on you being the brand you will dedicate yourself more on keeping the brand NEW at all times. YOU want to stay updated at all times. YOU want people to see you and recognize you and then associate it to what you do! Yo.u will be known for what you represent
In order to do this, you must:
KNOW YOUR REASON FOR BRANDING YOU
UNDERSTAND THAT YOU ARE YOUR BRAND and YOU WALK AS A BRAND. You are a HUMAN BILLBOARD for your company.
STAY CONSISTENT IN HOW YOU WANT TO BE VIEWED
YOU must know and understand that EXPOSURE+ACCESS=SUCCESS.
You can start with the basics! What do you want your company to say?
Example:
Burger Kings Branding slogan: “Have it your way!”
Whenever you hear that you automatically remember it to be BURGER KING. No matter who says this it will always represent BURGER KING! They are known for letting you alter their products to your tastes and I would say it has worked for them.
Color keep it consistent. (on all your flyers, logos, business cards, websites…
All BK franchises are the same color. The interior is universal and the building’s outside is universal.
Product:
Flame broiled burgers.
Now you see why branding is important. It is more than a logo.
Before I go Here are a few tips to start you on your branding journal:
8 Things You need to know Before you brand.
Who are you?
What makes you unique?
What is your ultimate goal?
Who are you talking to?
Do you have an idea what to stand for?
Do you have a name?
Did you check google?
Is the .com taken?
Brand New-We Brand New Authors
We brand-new authors, giving them the tools and guidance to potentially become best-selling authors, boost sales and increase reader platforms. We are the beginning steps to gained exposure. www.webrandnewauthors.com
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